{"id":22937,"date":"2020-10-26T14:51:05","date_gmt":"2020-10-26T13:51:05","guid":{"rendered":"https:\/\/www.nissan-couriant.fr\/blog\/?p=22937"},"modified":"2020-10-26T14:59:43","modified_gmt":"2020-10-26T13:59:43","slug":"horizon-nissan-ariya-la-naissance-dune-icone","status":"publish","type":"post","link":"https:\/\/www.nissan-couriant.fr\/blog\/2020\/10\/26\/horizon-nissan-ariya-la-naissance-dune-icone\/","title":{"rendered":"Horizon : Nissan Ariya – La naissance d’une ic\u00f4ne"},"content":{"rendered":"

Alors que le Nissan Ariya, premier crossover 100% \u00e9lectrique de Nissan<\/strong> d\u00e9voil\u00e9 cet \u00e9t\u00e9, ouvre un nouveau chapitre pour la marque. Nissan vient de publier Horizon<\/strong>, un livre num\u00e9rique qui permet de d\u00e9couvrir son design et la mani\u00e8re dont il a \u00e9t\u00e9 fa\u00e7onn\u00e9, levant ainsi le voile sur les cr\u00e9ateurs ayant particip\u00e9 \u00e0 sa gen\u00e8se.<\/p>\n

Iconographie in\u00e9dite, r\u00e9cits, t\u00e9moignages des \u00e9quipes cr\u00e9atives et vid\u00e9os exclusives<\/strong>, le livre num\u00e9rique, d\u00e9velopp\u00e9 sp\u00e9cialement pour l’occasion, offre un v\u00e9ritable tour d’horizon des \u00e9l\u00e9ments qui ont permis de cr\u00e9er ce crossover r\u00e9solument futuriste<\/strong>.<\/p>\n

Afin de parfaitement expliciter le processus cr\u00e9atif<\/strong> qui a donn\u00e9 naissance au Nissan Ariya, l’ouvrage implique les designers, responsables couleurs & mati\u00e8res, modeleurs de prototypes physiques et digitaux<\/strong>. Ils constituent autant de t\u00e9moignages des passions inspirations, et de leur cr\u00e9ativit\u00e9 mises au service du projet, du premier crayonn\u00e9 au concept final<\/strong>.<\/p>\n

Depuis que le Nissan Ariya a \u00e9t\u00e9 d\u00e9voil\u00e9 en juillet dernier, plus de 10\u00a0000 clients europ\u00e9ens ont manifest\u00e9 leur int\u00e9r\u00eat<\/strong> pour le premier crossover 100% \u00e9lectrique de Nissan. Les 5 m\u00e9tropoles d’o\u00f9 proviennent le plus d’inscriptions sont Oslo, Londres, Helsinki, Paris et Madrid.<\/strong><\/p>\n

\u00ab\u00a0L’innovation peut se d\u00e9finir par le fait de regarder par-del\u00e0 l’horizon. Par le fait d’explorer les limites de la technologie et de la cr\u00e9ativit\u00e9 pour cr\u00e9er quelque-chose de v\u00e9ritablement nouveau et d’attractif. C’est exactement ce que repr\u00e9sente le design du Nissan Ariya.\u00a0\u00bb affirme Matthew Weaver, Vice-Pr\u00e9sident de Nissan Design Europe.<\/strong><\/p>\n

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Au travers de six chapitres<\/strong>, le lecteur passe ainsi de conversations entre designers, au quotidien des artisans en charge du d\u00e9veloppement, et jusqu’\u00e0 l’influence des arts traditionnels japonais; pour aboutir in fine \u00e0 la cr\u00e9ation de ce design unique de crossover coup\u00e9 100% \u00e9lectrique<\/strong>. C’est ce qui fait aujourd’hui du Nissan Ariya l’ic\u00f4ne de la vision Nissan Intelligent Mobility<\/strong>, mais aussi un v\u00e9hicule cr\u00e9\u00e9 pour d\u00e9passer les attentes de tous ses utilisateurs.<\/p>\n

Le contenu d’Horizon est compl\u00e9t\u00e9 par une s\u00e9rie de vid\u00e9os<\/strong>, accessibles au sein du livre digital et sur la cha\u00eene youtube de Nissan.<\/p>\n

Matthew Weaver<\/strong> poursuit: \u00ab\u00a0Le Nissan Ariya ouvre un nouveau chapitre pour la marque. Ce crossover incarne le nouveau design de Nissan, qui peut se traduire par futurisme japonais intemporel. Cette philosophie rend hommage aux racines japonaises et au raffinement qui les caract\u00e9risent; tout en incluant une perspective innovante qui rend compte de notre vision d’un monde toujours plus connect\u00e9 et \u00e9lectrique. \u00ab\u00a0<\/p>\n

\u00ab\u00a0Le travail acharn\u00e9, chez Nissan Design en Europe et partout dans le monde, a permis de transformer une vision en r\u00e9alit\u00e9. Avec\u00a0Horizon<\/i>, il nous a \u00e9t\u00e9 possible de partager notre experience et la fa\u00e7on dont notre vision a parfaitement \u00e9t\u00e9 transcrite dans le Nissan Ariya. Nous esp\u00e9rons que cet ouvrage digital permettra au grand public et \u00e0 nos clients de s’immerger totalement dans l’univers passionnant du design des v\u00e9hicules \u00e9lectriques.\u00a0\u00bb<\/p>\n

Consultez l\u2019ouvrage digital Horizon directement en ligne<\/a>.<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que le Nissan Ariya, premier crossover 100% \u00e9lectrique de Nissan d\u00e9voil\u00e9 cet \u00e9t\u00e9, ouvre un nouveau chapitre pour la marque. Nissan vient de publier Horizon, un livre num\u00e9rique qui…<\/p>\n","protected":false},"author":1101,"featured_media":22939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[864,1417,40,1416,1449],"tags":[],"class_list":["post-22937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-blog","category-design","category-home","category-nissan-ariya"],"yoast_head":"\nHorizon : Nissan Ariya - La naissance d'une ic\u00f4ne - Nissan Couriant Aix en Provence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nissan-couriant.fr\/blog\/2020\/10\/26\/horizon-nissan-ariya-la-naissance-dune-icone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horizon : Nissan Ariya - La naissance d'une ic\u00f4ne - Nissan Couriant Aix en Provence\" \/>\n<meta property=\"og:description\" content=\"Alors que le Nissan Ariya, premier crossover 100% \u00e9lectrique de Nissan d\u00e9voil\u00e9 cet \u00e9t\u00e9, ouvre un nouveau chapitre pour la marque. 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